Building industrial businesses. From ideas to execution.

For more than 15 years, I've built, led, and scaled industrial businesses across international markets. What drives me is a passion for technology, entrepreneurial thinking, and the challenge of turning opportunities into sustainable businesses.

I believe in taking responsibility, challenging established thinking, and standing by my commitments. Especially when things get difficult.

  • International Growth & Market Development
    Building new markets, developing international sales organizations, and creating sustainable growth opportunities.
  • Commercial Strategy & Digital Transformation
    Connecting commercial strategy with technology, digital sales processes, and scalable business models.
  • Operational Excellence & Scaling
    Building efficient organizations, improving processes, and creating the operational foundations for sustainable growth.
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About

Building industrial technology businesses, from strategy to execution.

My career has been shaped by building businesses under real-world conditions: new markets, limited resources, and high complexity.

Over the past 15+ years, I have built, scaled, and stabilized industrial companies across Europe, North America, and Asia — often in situations without a blueprint, where execution mattered more than theory.

I work hands-on at the intersection of market, organization, and technology: from go-to-market strategy and sales & supply-chain structures to operational systems such as CRM, ERP, and reporting. For me, strategy does not end with a concept — it ends with measurable results.

Outside of work, I find balance in sailing and hiking. Both strongly influence how I work: setting a clear course, planning ahead, navigating uncertainty, and making decisions as conditions change.

  • Built international industrial businesses from the ground up, including in the U.S., China, and APAC
  • Scaled revenue from $0.8M to $13.5M while achieving >15% EBITDA
  • Established customer-centric go-to-market models (NPS >60, NRR ~126%)
  • Designed and implemented custom CRM, ERP, and accounting systems for real operational workflows
  • Developed partner and distribution networks across North America, APAC, and MENA
Portrait

Executive Summary

At a glance

Years leading global teams

Markets supported

Industries & applications

Functional expertise

Languages

EN

English

Fluent

DE

German

Fluent

ZH

Chinese

Basic

    Experience

    Experience

    Aug 2022 — Present

    Founder & CEO, INTUTEC LLC

    Palo Alto, USA

    Founded INTUTEC to support industrial companies with market entry, commercial transformation, and digital execution systems. The model combines strategy, hands-on implementation, and practical tools for sales development, lead management, partner structures, and scalable market access. Schlegel USA became the first reference customer, validating the approach through a successful U.S. market-entry and commercial buildout project.

    Jul 2022 — Present

    President, Schlegel USA Inc.

    New York, USA

    Built and scaled the U.S. business from the ground up through an INTUTEC mandate, starting with a two-person core team and a $250,000 initial budget. Developed the go-to-market approach, established scalable commercial and operating structures, and grew the business to more than 2,500 orders per year.

    Mar 2018 — Jun 2022

    CEO & President, CAPTRON North America LP

    New York, USA

    Built and scaled the North American subsidiary from early-stage setup to a profitable, self-funded business. Increased annual revenue from $0.8M to $13.5M, achieved more than 15% EBITDA, improved delivery performance from 56% to 88% OTIF, and secured strategic product listings with Amazon, Tesla, and Apple.

    Jun 2014 — Apr 2018

    Head of Business Development, CAPTRON Electronic GmbH

    Munich, Germany

    Developed new markets, applications, and customer segments as the foundation for CAPTRON’s international growth strategy. Built the North American market through a new distribution network and developed the strategy and business plan for the future U.S. subsidiary.

    Feb 2012 — May 2014

    Regional Manager Asia, SATECO Asia Limited

    Hong Kong & Suzhou, China

    Developed and implemented the market-entry strategy for China, including the setup of a FICE in Suzhou. Managed regional business across China, India, and Korea and built relationships with OEMs and Tier-1 suppliers in the automotive sector.

    2003 — 2012

    GM & Commercial Roles (Mentor, MBG, Eisbär)

    Munich & China

    Earlier commercial and management roles in electronics, premium brands, procurement, and consulting. Built early experience across general management, sourcing, international coordination, and customer-facing commercial work.

    Download my CV

    Grab the latest PDF with roles, outcomes, and highlights.

    Logbook

    Professional notes, sailing, and cooking

    A place for practical writing on growth, operations, and systems, plus notes from the water and the kitchen.

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    Contact

    Is a specific growth step on the horizon?

    Whether it is new markets, digital sales, leaner processes, or clear operating structures, a short note is enough for a first conversation.