B2B Digitalization · Sales · Operations

Sustainable growth needs digital structures.

I support mid-sized industrial and technology companies that want to enter new markets, digitalize sales processes, and make operations scalable, bringing more than 15 years of experience in building, scaling, and repositioning businesses.

  • Market Entry & Internationalization. Go-to-market, partners, distribution, and sales, including late market entries in Asia and the Americas.
  • Digital B2B Sales & E-Commerce. Efficient tools and processes for modern quoting, ordering, and customer requirements.
  • Process Automation & Operations. Lean structures, clear responsibilities, and scalable workflows for growing order volumes.
Portrait

Executive Summary

At a glance

Years leading global teams
0+

Revenue generated

0M US$

Markets established

0

Languages

EN

English

Fluent

DE

German

Fluent

ZH

Chinese

Basic

About

Building industrial technology businesses, from strategy to execution.

My career has been shaped by building businesses under real-world conditions: new markets, limited resources, and high complexity.

Over the past 15+ years, I have built, scaled, and stabilized industrial companies across Europe, North America, and Asia — often in situations without a blueprint, where execution mattered more than theory.

I work hands-on at the intersection of market, organization, and technology: from go-to-market strategy and sales & supply-chain structures to operational systems such as CRM, ERP, and reporting. For me, strategy does not end with a concept — it ends with measurable results.

Outside of work, I find balance in sailing and hiking. Both strongly influence how I work: setting a clear course, planning ahead, navigating uncertainty, and making decisions as conditions change.

  • Built international industrial businesses from the ground up, including in the U.S., China, and APAC
  • Scaled revenue from $0.8M to $13.5M while achieving >15% EBITDA
  • Established customer-centric go-to-market models (NPS >60, NRR ~126%)
  • Designed and implemented custom CRM, ERP, and accounting systems for real operational workflows
  • Developed partner and distribution networks across North America, APAC, and MENA

Impact areas

Where I create value

I combine commercial leadership with hands-on systems thinking-so companies grow faster, execute cleaner, and scale without chaos.

Sales

Enterprise growth, channels, key accounts

Marketing

Positioning + performance marketing for pipeline

Operations (Supply Chain / Execution)

OTIF, localization, scalable execution cadence

Administration & Finance

Forecasting, cash flow, KPI discipline

Engineering / Product

Market-to-product translation, roadmap clarity

Production / Manufacturing

Throughput and quality aligned to demand

SupportLeadOwn

Industry focus

🏭

Industrial Manufacturing

Factory / discrete manufacturing environments

⚙️

Automation & Controls

Industrial components and systems suppliers

📦

Wholesale / Distribution

B2B technical and industrial distribution

🚉

Transportation & Infrastructure

Traffic / transit tech and related systems

🚗

Automotive

OEMs and Tier suppliers, China market experience

🔌

Electronics Manufacturing

Industrial electronics / EMS contexts

📦

Intralogistics / Warehousing

Supply-chain execution and logistics automation

International Impact

Global Operating Experience

Countries where I have lived, led teams, and built markets across three continents.

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Experience

Experience

Aug 2022 — Present

Founder & CEO, INTUTEC LLC

Palo Alto, USA

Founded INTUTEC to support industrial companies with market entry, commercial transformation, and digital execution systems. The model combines strategy, hands-on implementation, and practical tools for sales development, lead management, partner structures, and scalable market access. Schlegel USA became the first reference customer, validating the approach through a successful U.S. market-entry and commercial buildout project.

Details
Jul 2022 — Present

President, Schlegel USA Inc.

New York, USA

Built and scaled the U.S. business from the ground up through an INTUTEC mandate, starting with a two-person core team and a $250,000 initial budget. Developed the go-to-market approach, established scalable commercial and operating structures, and grew the business to more than 2,500 orders per year.

Details
Mar 2018 — Jun 2022

CEO & President, CAPTRON North America LP

New York, USA

Built and scaled the North American subsidiary from early-stage setup to a profitable, self-funded business. Increased annual revenue from $0.8M to $13.5M, achieved more than 15% EBITDA, improved delivery performance from 56% to 88% OTIF, and secured strategic product listings with Amazon, Tesla, and Apple.

Details
Jun 2014 — Apr 2018

Head of Business Development, CAPTRON Electronic GmbH

Munich, Germany

Developed new markets, applications, and customer segments as the foundation for CAPTRON’s international growth strategy. Built the North American market through a new distribution network and developed the strategy and business plan for the future U.S. subsidiary.

Details
Feb 2012 — May 2014

Regional Manager Asia, SATECO Asia Limited

Hong Kong & Suzhou, China

Developed and implemented the market-entry strategy for China, including the setup of a FICE in Suzhou. Managed regional business across China, India, and Korea and built relationships with OEMs and Tier-1 suppliers in the automotive sector.

Details
2003 — 2012

GM & Commercial Roles (Mentor, MBG, Eisbär)

Munich & China

Earlier commercial and management roles in electronics, premium brands, procurement, and consulting. Built early experience across general management, sourcing, international coordination, and customer-facing commercial work.

Details

Download my CV

Grab the latest PDF with roles, outcomes, and highlights.

Lab

Digital Projects & Experiments

A live view of selected repositories, tools, and product experiments that show the systems side of my work.

Personal

Away from the desk, I prefer weather, water, and open terrain.

Skiing, cycling, and hiking keep me outside, but sailing is the one I come back to most. On the water, plans matter, conditions change, and good decisions come from reading both the instruments and the horizon.

SailingSkiingCyclingHiking

Chiemsee sailing conditions

Chiemsee wind

Current wind at 10 m height around CYC Prien, sampled from Open-Meteo and shown in knots.

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Wind speedDatenpunkt: CYC Prien

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Wind fromDatenpunkt: CYC Prien

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CYC Prien webcam

Near-live view from the Chiemsee Yacht Club jetty.

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Contact

Is a specific growth step on the horizon?

Whether it is new markets, digital sales, leaner processes, or clear operating structures, a short note is enough for a first conversation.