Dongfeng Motors

Dongfeng Motors

The very first live shots of the new Dongfeng-Fengxing Jingyi MPV, it will debut tomorrow on the Shanghai Auto Show. A brand new white example was seen while workers were still busy building the Dongfeng booth on the show floor, forgetting completely to cover the new car. The new Fengxing Jingyi MPV is technically a faelifted old Jingyi MPV, the platform and engines are all the same. The front however is so different that Chinese media call it ‘new’, and we agree.

The current Jingyi MPV with a very low and streamlined nose. The new car comes with a SUV-like front with huge headlights. Price of the current Jingyi starts at 74.900 yuan and ends at 98.900 yuan. Lone engine is a rather old 1.6 with 122hp and 155nm, mated to a 5-speed manual. Size: 4347/1835/1739, wheelbase is 4347. The engine will continue in the new Jingyi, and price will be about the same.

soueast-v6-china-shanghai-launch-3The new nose does the Jingyi a lotta good. The vehicle looks boxier, stronger, more SUV-like with a touch of cross. The Dongfeng-Fenxing Jingyi MPV is made by Dongfeng-Liuzhou Automotive, a subsidiary of Dongfeng Motors that mostly makes cheap SUV’s and pickup trucks.

Completely new again. The old Jingyi had the instrument panel trendy in the middle on top of the center console. The new dash has its dials back where they belong; in front of the driver. Cars like the Jingyi MPV are still extremely popular in second and third tier cities, but very rare in the first-tier giants on the coast.

The ‘second and third’ is a giant market by itself with over 800 million people. The market for cheap MPV’s is dominated by local Chinese brands, but the Europeans and some Americans are slowly moving in.
Below you my summary of DFM and personal rating for the Shanghai Autoshow 2013:

Car Brand DFM
Owner Dongfeng Motor Corporation
Price Class low segment
Price starting at 9,300 €
Fengxing Jingyi MPV
Target Audience lower class
Design Rating 1 (low) – 10 (high)
Exterior 6
Interior 7
Innovation Factor low
Exterior Cheap
Interior Cheap

You can download my summary of the Shanghai Autoshow 2013 under the following link for free.


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