SATECO – Keypad Solutions

SATECO – Keypad Solutions

At SATECO I have been working as the Regional Manager Asia, which provides essential parts for all kinds of interior switches…

SATECO is the worldwide leader in design, engineering and manufacturing of precision silicone keypads. The company’s outstanding reputation is achieved by a high product innovation level and continuous development. As a TIER 2 Supplier we supply international switch makers such as Valeo, Delphi, Kostal, Preh, Methode, Marquardt and Changj iang Automotive with high precision keypads and maintain very good relations with VW, Ford, BMW and Porsche.

Report to: Managing Director
Budget Responsibility: ~ 4.5 Mio. €
Products: Silicon Keypads for automotive switches
Sales Markets: USA, France, Germany, China, Korea, India
Company Website:
Production/Procurement: China



  • Analyse the Chinese automotive market and develop the Company’s market entry strategy
  • Preparation of short- and long-term Business Plan
  • Develop strong customer base of TIER1 Suppliers such as VALEO, Delphi, TRW, KOSTAL
  • Support of national and international OEM’s in China, India, Korea and Thailand
  • Incorporating SATECO as a FICE in China and establishing a local operation
  • Operational responsibility for all Project Activities in China
  • Price & contract negotiations for new automotive developments (lifetime 7 years)
  • Implement various marketing tools such as Chinese website, catalogue, newsletter, surveys


  • Successfully developed the market entry strategy for China, incl. Business Plan (approved)
  • Gained first Business with more than 4.5 Mio. EUR annual turnover of silicon components
  • Strengthen relations with International OEM’s in China such as VW, AUDI, FORD, GM and Peugot
  • Established first contacts with local OEM’s including Geely, Great Wall Motors, BYD and GAIC
  • Build a strong customer base of Chinese and International TIER1 Suppliers in India, Korea and China

If you wish to receive more information about this and other assignments, simply contact me…


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