Luxgen is a brand from the Taiwanese Yulong Group. The new Luxgen7 SUV is made in Taiwan by Yulong and is made in China as well by the Dongfeng-Yulong joint venture.

In Chinese Luxgen is translated as Nazhijie. 7 is translated as Da7, meaning Big 7. Together: Nazhijie Da 7. But the car has the L-shaped Luxgen-logo’s and L7, from Luxgen7, written on the back. Bit messy it is.

Quick now to the engine: 2.2 turbo with 175hp and 280nm mated to a 5-speed tiptronic, 4×2 or optional 4×4. Size: 4800x1930x1750, wheelbase is 2910. Seating is 5+2. Engine a 2.2 turbo with 175hp and a 5-speed tiptronic. Price will start around 175.000 yuan and end around 250.000 yuan.

This Luxgen7 will be listed in June. There will be more Dongfeng-Yulongs in the near future. Second one will be the Luxgen RoyaLounge (Yolong’s writing), to be sold in China as Da7 CEO. in.

Below you my summary of DFM and personal rating for the Shanghai Autoshow 2013:

Car Brand Luxgen (Taiwanese)
Owner Luxgen Motor Co., Ltd. 
Price Class middle segment
Price starting at 21,800 €
Target Audience middle class
Design Rating 1 (low) – 10 (high)
Exterior 8
Interior 9
Innovation Factor low


You can download my summary of the Shanghai Autoshow 2013 under the following link for free.


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